Gina Kennedy Administrator

areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • VAT Return Filing in UAE — The Guide Your Accountant Should Have Given You From Day One

    VAT Return Filing in UAE — The Guide Your Accountant Should Have Given You From Day One Here is something most UAE business owners find out the hard way. VAT is not complicated. The concept is simple, the rate is straightforward, and the filing process follows a clear format. What makes VAT dangerous for UAE businesses is not the complexity of the tax itself — it is the silent, compounding nature of the mistakes that build up quietly inside a poorly managed VAT process until they surface as a penalty notice, an FTA audit, or a cash flow crisis that was entirely avoidable. Right now, across Dubai and the UAE, thousands of businesses are filing VAT returns that contain errors they do not know about. Input tax being claimed on expenses that do not qualify. Output tax being calculated on the wrong figure. Zero-rated supplies being treated as standard-rated. Reverse charge transactions being handled incorrectly. Invoices being issued without the mandatory fields. None of these businesses believe they have a problem. They will believe it the moment the FTA decides to look more closely. This guide is for every business owner in the UAE who has ever felt uncertain about their VAT returns, who has submitted a return and genuinely hoped it was right rather than known it was right, or who simply wants to understand what correct VAT compliance actually looks like so they can be certain their business is protected. By the time you finish reading it, you will know exactly how UAE VAT return filing works, what the most dangerous mistakes look like, how to avoid every one of them, and what to do if your past returns may not have been as accurate as they should have been. What a UAE VAT Return Actually Is — and Why It Matters Far More Than Most People Realise A VAT return is a formal declaration submitted to the Federal Tax Authority through the EmaraTax portal that reports all VAT-related transactions your business conducted during a specific tax period. It tells the FTA how much VAT you collected from your customers, how much VAT you paid to your suppliers, and what the net position is — either a payment due to the FTA or a refund owed to your business. What most business owners do not fully appreciate is that a VAT return is not just a form. It is a legal declaration. When you submit a VAT return, you are telling the Federal Tax Authority — under the force of UAE law — that the information in that return is accurate, complete, and representative of your actual business transactions. If it is not — if the figures are wrong, estimates rather than actuals, or based on records that do not properly reflect what happened — you have filed an incorrect legal declaration with a government regulatory authority. The FTA takes incorrect declarations seriously. The penalty for a voluntary disclosure made after the FTA has started an audit is 50 percent of the unpaid tax. The penalty for an error discovered during an FTA audit and not voluntarily disclosed is higher. And these penalties sit on top of the unpaid tax itself. A business that has been underreporting its VAT liability by AED 20,000 per quarter for three years is not looking at AED 20,000 in exposure. It is looking at AED 240,000 in unpaid tax, plus penalties that could double or triple that figure, plus the reputational and banking consequences of a formal FTA enforcement action. The return matters. Getting it right every quarter is not optional, and hoping it is probably fine is not a compliance strategy. Who Must File VAT Returns in the UAE — and How Often Every business registered for VAT in the UAE must file VAT returns. This is a non-negotiable obligation that runs from the date of VAT registration for as long as the registration remains active — regardless of whether the business made any taxable supplies during the period, and regardless of whether any VAT is ultimately owed. Most VAT-registered businesses in the UAE are assigned a quarterly filing cycle by the FTA — meaning a return must be submitted every three months covering the transactions of that quarter. The specific quarters depend on when your VAT registration was approved and what tax period the FTA assigned to your business. The most common quarterly periods run to the end of January, April, July, and October — but your specific period may differ, and confirming the exact dates that apply to your business is the starting point for managing your VAT obligations correctly. Some businesses — typically those with very high transaction volumes or in specific sectors — are assigned a monthly filing cycle. If the FTA has assigned monthly filing to your business and you have been filing quarterly, you have been filing late and incurring penalties. The filing deadline is 28 days after the end of the tax period. A business with a quarter ending 31 March must file its VAT return by 28 April. Missing this deadline — even by a single day — triggers an automatic penalty of AED 1,000 for the first late filing within 24 months, rising to AED 2,000 for subsequent late filings. These penalties apply regardless of whether any tax is owed. A business with a nil return that files one day late still receives the penalty. The size of the penalty sounds manageable in isolation. Across multiple periods, multiple entities, or a business that has been systematically late, the cumulative cost becomes significant. And the late filing record itself is a flag that increases the probability of FTA audit attention in a way that a perfect compliance history does not. The VAT Return — Box by Box, What You Are Actually Reporting Understanding what each section of the UAE VAT return is asking for is the foundation of filing correctly. The EmaraTax return is divided into distinct boxes, and the accuracy of

    April 11, 2026
  • Corporate Tax Registration in UAE — The Deadline Most Businesses Are Missing and What It Costs Them

    Corporate Tax Registration in UAE — The Deadline Most Businesses Are Missing and What It Costs Them There is a penalty sitting in the accounts of thousands of UAE businesses right now that should not be there. It has nothing to do with unpaid tax, incorrect returns, or aggressive FTA enforcement. It is simply the result of a business owner who assumed that corporate tax registration could wait — that because the business was small, newly formed, or operating in a freezone, the obligation to register did not apply yet or could be deferred until the tax position became clearer. The FTA does not share that interpretation. Corporate tax registration in the UAE is mandatory for virtually every business entity operating in the country — regardless of size, regardless of profit level, and regardless of whether any tax will ultimately be owed. The penalty for missing the registration deadline is AED 10,000. It is applied automatically. And it is just the beginning of the compliance exposure that builds when a business starts its corporate tax journey on the wrong foot. This blog covers everything UAE businesses need to know about corporate tax registration in 2026 — who must register, when the deadlines apply, exactly how the process works, and what happens if it has already been missed. If your business has not registered yet or you are not certain your registration was done correctly, reading this before the FTA reads your file is the most commercially sensible decision you will make this month. Why UAE Corporate Tax Registration Is Non-Negotiable for Every Business The single most important thing to understand about UAE corporate tax registration is that it is not triggered by profitability. It is triggered by existence. The Federal Tax Authority requires every juridical person incorporated or established in the UAE — every mainland company, every freezone entity, every branch of a foreign company — to register for corporate tax. It also requires natural persons conducting business activities under a commercial licence to register once their business income exceeds AED 1 million in a calendar year. The registration obligation is entirely separate from the obligation to pay tax. A business that earns zero profit still needs to register. A business whose income falls entirely below the AED 375,000 taxable threshold still needs to register. A freezone company that qualifies for the 0 percent rate on all its income still needs to register. The FTA has made this point repeatedly and clearly — there are no size exemptions, no grace periods for new businesses, and no category of UAE business entity that is simply too small to participate in the corporate tax framework. This is the misunderstanding that is costing businesses across Dubai and the wider UAE the most. The assumption that registration is a step taken once profits materialise, once the business grows to a meaningful size, or once a tax advisor has been engaged to assess the position — all of these assumptions are wrong, and all of them generate the same AED 10,000 penalty when the FTA identifies the gap. Who Must Register for UAE Corporate Tax — The Complete Breakdown Understanding exactly which entities carry a registration obligation is the starting point for every business that wants to manage its corporate tax position correctly. UAE-incorporated companies — every company registered in the UAE, whether on the mainland through the DED or in a freezone through a freezone authority, carries a mandatory registration obligation. The legal form of the company does not matter — LLCs, sole establishments, civil companies, freezone companies of every type, and branches of UAE companies are all within scope. Branches of foreign companies — a branch registered in the UAE to conduct business here is treated as a taxable person in its own right and must register separately from its parent entity. The branch’s UAE-sourced income is subject to corporate tax, and the registration obligation exists from the moment the branch is established and conducting activity. Natural persons with business income — individuals who run a business in the UAE under a commercial licence must register for corporate tax once their annual business turnover exceeds AED 1 million. This applies to freelancers, sole traders, and individual professionals who have reached the threshold — not to income from employment, dividends from personal investments, or rental income from personally held residential property, which remain outside the scope of corporate tax. Non-resident persons with UAE income — foreign entities and individuals who do not have a formal UAE establishment but who earn UAE-sourced income through a permanent establishment here — a fixed place of business, a regular agency arrangement, or a significant economic presence — may also have corporate tax obligations including registration. This is a complex area that requires professional assessment, but the obligation is real for those who meet the threshold. Government entities and exempt organisations — while certain government bodies, qualifying public benefit organisations, and pension funds may be exempt from corporate tax on their income, many of them are still required to register. The exemption from tax and the exemption from registration are not the same thing. The Registration Deadlines — When Your Business Must Be Registered Registration deadlines for UAE corporate tax are determined by a combination of when the business was incorporated and when the Federal Tax Authority issued the specific registration deadline applicable to each category of entity. For businesses that were incorporated before the corporate tax regime came into effect — which means most established UAE businesses — the FTA issued phased registration deadlines based on the month in which the business’s trade licence was issued. These deadlines have been passing throughout 2024 and 2025, and any business that missed its applicable deadline is already in penalty territory unless it has registered since. For new businesses incorporated after 1 March 2024, the FTA has set a registration deadline of three months from the date of incorporation. This means a company incorporated in January 2026 must be registered

    April 3, 2026
  • How to Set Up a Business in Dubai in 2026 — Everything You Need to Know Before You Start

    How to Set Up a Business in Dubai in 2026 — Everything You Need to Know Before You Start Most business owners in Dubai spend weeks research Dubai in 2026 is not the same market it was five years ago. The regulatory environment has matured, the tax landscape has changed, and the options available to entrepreneurs and investors have never been more varied — or more consequential to get right. Every year, thousands of businesses launch in Dubai. Some of them thrive. Others spend their first twelve months unwinding a setup that was done incorrectly, paying costs they did not expect, and restructuring under pressure rather than by choice. The difference between those two outcomes almost always comes down to one thing — the quality of the decision made before the first document was filed. What structure. Which jurisdiction. Which licence type. Whether the ownership arrangement suits the business model. Whether the tax position has been properly considered. These are not administrative details. They are strategic decisions that shape the commercial reality of a business for years after the incorporation certificate is issued. This guide is for people who want to get it right from the start. Whether you are a first-time entrepreneur arriving in Dubai with a business idea and a visa, an international investor looking to establish a UAE presence, or an existing business owner considering a restructure — by the end of this guide you will understand exactly what your options are, what each one means in practice, and how to make the decision that serves your actual objectives rather than just the path of least resistance. ing the right office location, the right banking partner, and the right software systems. Then they spend two hours picking an audit firm — often based on price alone. It is one of the most common and costly mistakes made by businesses operating in the UAE, and the consequences rarely show up immediately. They show up months later, in the form of FTA penalties, rejected freezone audit reports, undetected financial risks, or financial statements that banks and investors simply do not trust. This guide is for business owners, CFOs, and financial directors who want to make that decision properly — with a clear understanding of what a truly capable audit firm in Dubai looks like, what questions to ask, and what red flags to walk away from without looking back. Why Dubai Remains the Most Compelling Place in the World to Start a Business Before diving into the mechanics, it is worth being clear about why Dubai continues to attract business registrations at the rate it does — because understanding the genuine advantages helps you structure around them properly. The tax environment, even post corporate tax, remains among the most competitive globally. A 9 percent corporate tax rate on profits above AED 375,000 is lower than the corporate tax rate in the United Kingdom, the United States, Germany, France, Australia, and virtually every other major developed economy. For freezone businesses meeting the qualifying conditions, the effective rate on qualifying income remains 0 percent. There is no personal income tax, no capital gains tax, and no withholding tax on dividends or profit distributions. The infrastructure is genuinely world-class. Dubai International Airport handles over 90 million passengers annually. Jebel Ali is the busiest port in the Middle East and among the busiest in the world. The road network, telecommunications, banking system, and regulatory framework are all built to a standard that makes operating a business here straightforward in a way that many comparable markets in the region are not. The market access is unmatched in this geography. Dubai sits at the intersection of Europe, Asia, and Africa — giving businesses established here access to a combined consumer and commercial market of over three billion people within a four-hour flight. For trading companies, professional services firms, technology businesses, and anyone building a regional or international operation, there is no more strategically located base. And the business culture is diverse, ambitious, and commercially literate. Dubai has built an economy that actively attracts serious business people, and the professional services ecosystem — legal, financial, accounting, banking — that surrounds that economy is sophisticated enough to support businesses of any size and any complexity. The Three Business Structures in Dubai — And Why the Choice Matters More Than Most People Realise Every business in Dubai is established through one of three structures — mainland, freezone, or offshore. Each one is legitimate, each one has genuine advantages, and each one has limitations that will constrain a business whose model does not match the structure’s design. Getting this wrong is one of the most common and most costly mistakes made by business owners in Dubai. Mainland Company Formation A Dubai mainland company is licensed by the Department of Economic Development and authorised to operate anywhere in the UAE — with any customer, in any emirate, without restriction. It can bid on government and semi-government contracts. It can open a retail outlet in any mall. It can employ staff and sponsor their visas without limitation tied to a specific geographical zone. The UAE’s 2021 ownership reforms removed the previous requirement for a UAE national to hold a 51 percent stake in most mainland businesses — meaning foreign investors can now own 100 percent of a mainland company across the vast majority of commercial, professional, and industrial activities. A small number of activities linked to national security or strategic industries still require Emirati participation, but these represent a tiny fraction of the total activity list. The mainland structure is the right choice for any business whose primary market is within the UAE — retail businesses, construction and contracting companies, businesses that want to supply directly to government entities, professional services firms with a UAE client base, and any operation that needs the flexibility to be where its customers are without structural limitations. Cressford’s mainland company formation service handles the entire process — from activity selection and DED approvals through

    March 31, 2026

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