Gina Kennedy Administrator

areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • Navigating UAE Taxes: Your Guide to Tax Consultant Dubai

    You are likely not searching for a tax consultant dubai out of boredom. Most likely, you have VAT returns piling up, rules regarding tax corporate tax payments that keep shifting, and a finance team that is already stretched. Or perhaps you are about to launch your startup and do not want a surprise email from the Federal Tax Authority in six months. Either way, you want straight, practical help from someone who actually understands business on the ground here. Let us talk about what working with a tax consultant dubai really looks like for SMEs, startups, and new companies in the UAE. Why Your Dubai Business Needs A Tax Consultant, Not Just Accounting Software The UAE used to be talked about as a place with almost no taxes. Today you have VAT, tax excise tax obligations for certain sectors, and corporate tax on business profits. Plus, there are free zones, mainland rules, and substance regulations to think about. The Federal Tax Authority shares a lot of information through its Open Data section, and you can even see visual data sets on tax revenue and compliance. Turning all that public data into day-to-day decisions is another story. Here is the hard truth. Your cloud accounting services or software will record invoices and produce neat reports. It will not sit across the table from an officer at the tax authority, answer a tricky question about your sector, and protect you from a fine. That is the job of highly skilled tax consultants based in Dubai who know your industry and have dealt with cases like yours many times before. What A Tax Consultant In Dubai Actually Does For SMEs If you run a small or medium business, your tax headaches usually fall into the same buckets. You worry about registration deadlines, which invoices need VAT, how to treat cross-border services provide by foreign vendors, and what the new corporate tax means for your profits. Dealing with tax laws regulations requires a professional touch. A practical tax consultancy dubai service scope often covers at least these areas. 1. VAT Registration, Deregistration, And Daily Questions The FTA is clear about thresholds, yet the way your revenue is structured matters a lot. Advisors check if your business should go through registration vat processes now or can wait. They also help you with deregistration when turnover drops or when you restructure your business support functions. Most agents working with businesses on VAT are listed through FTA channels and share contacts like Alliance Accounting, IAS Accounting, or Dubitax. This network matters when your case is not simple. 2. Filing VAT Returns Correctly And On Time Missed or wrong VAT returns are still one of the main reasons companies get fines in the UAE. Using real business data, consultants match your book keeping records with what is expected under FTA rules, and then submit the right figures for each period. They manage the filing vat process to keep you compliant. They know what needs to go into output VAT, input VAT, exempt sales, and zero-rated items for your specific sector, not just the generic rules. 3. Preparing For Corporate Tax On Business Profits Corporate tax changed the game for a lot of Dubai-based businesses. You now have to think about what counts as taxable income, which costs are deductible, and how your group structure affects the rate you pay. With tax corporate tax policies now in play, precision is necessary. The Ministry of Finance shares key figures through the official Federal Budget page, which shows how tax income is part of long-term planning. This tells you one thing: compliance is not going away, it will keep getting stricter. 4. Setting Up Tax Ready Systems From Day One Most startups in Dubai do the same thing. They race to open a bank account and sign clients, then worry about proper records a year later when someone mentions an audit. Effective tax accounting starts from the very first transaction. A smart tax consultant dubai will sit with you before your first invoice, look at your pricing, terms, and free zone or mainland license, and set simple rules that your team can follow. 5. Handling Audits, Clarifications, And Penalties No founder wants that email asking for more documents regarding a tax dispute. Yet it happens, especially if numbers look off or you claim large refunds. Many consultants listed in FTA resources, such as KMJ Tax UAE or DTACC, focus a big part of their work on helping clients answer FTA questions, explain entries, and ask for a review of penalties. Managing Excise Tax And Specialized Levies While most businesses focus on VAT, some must handle excise tax excise tax obligations. If you deal in goods like carbonated drinks, tobacco, or specialized electronics, you fall under different laws regulations. A general accountant might miss the nuances of excise tax corporate tax interplay. Missing an excise registration can lead to penalties far higher than standard VAT fines. Your consultant should check if your imports trigger these rules. They can guide you on how to calculate excise tax excise liabilities accurately so your profit margins stay healthy. Understanding Economic Substance Regulations (ESR) Dubai is no longer just a place to hold a license without activity. The economic substance regulation framework demands that companies demonstrate they are truly operating here. You must prove you are conducting core business activities within the UAE. Failing to file your esr economic substance regulations notification is a common error. If your company engages in activities like banking, lease-finance, or distribution, you fall under these substance regulations. A trusted tax advisor will perform an initial assessment to see if economic substance laws apply to you. They will verify that your managers are here, your meetings happen here, and your operational spending matches your revenue. This satisfies the esr economic substance requirements and keeps your license safe. How Tax Rules In Dubai Affect Startups And New Companies If you are at the early stage, every dirham and every hour counts.

    January 5, 2026
  • Navigating Corporate Tax Services in Dubai: A SME Guide

    You launched your company in Dubai for growth, not to sit in EmaraTax staring at blank forms at 11 p.m. Yet here you are, trying to figure out corporate tax services in dubai, scrolling through rules, deadlines, and thresholds that seem to shift just as you understand them. If that sounds like your week, you are not alone. Corporate tax services in dubai matter now in a way they simply did not a few years ago. Since the UAE introduced federal corporate tax on business profits, every serious SME founder has had to pay attention. You cannot just push tax off to “later” and hope it goes away. The good news is this. With the right structure, the right advice, and the right systems, tax stops feeling like a threat and starts behaving like a managed business cost. This guide explains exactly how to achieve that control. What Changed And Why Corporate Tax Services In Dubai Are Now Critical For years, the UAE was seen as a zero corporate tax zone for most businesses. That is no longer the case. In January 2022, the UAE Ministry of Finance announced federal corporate tax on net business profits at a general rate of 9 percent, as you can read on the Ministry of Finance site. The law now applies to financial years that began on or after 1 June 2023. The core rules are explained by the Federal Tax Authority through its Federal Corporate Tax guidance. This shifted tax from an abstract risk to a live, ongoing obligation for businesses across Dubai. The change was not just a local move either. It is linked with wider global pressure to align corporate tax frameworks, including rules around a minimum effective tax for larger groups. The UAE later explained this further in its note on the UAE Domestic Minimum Top up Tax. You may have seen coverage of this in international business media too. For instance, reports such as this piece on the UAE collecting 9 percent corporate tax from companies show how the policy put the UAE firmly on the map as a regulated, credible base for cross border investors. That is positive for you, but only if you stay on top of compliance. Quick Look At The UAE Corporate Tax Framework Understanding the basics is the first step before hiring a corporate tax consultant. Here is a breakdown of the primary elements. Item Key Point Where It Is Explained Standard corporate tax rate 9 percent on taxable business profits above a set threshold UAE Ministry of Finance Scope Applies to UAE companies and certain foreign entities with UAE activities Federal Corporate Tax page Start date Financial years beginning on or after 1 June 2023 MoF introduction note Registration Through FTA EmaraTax platform EmaraTax portal Individuals Taxable only if they run a business and exceed AED 1 million turnover a year FTA guidance through EmaraTax and public clarifications That is the dry part. The part that affects your cash in the bank is how you calculate profit, structure your group, document your records, and file your return on time. This is where good corporate tax services in dubai matter more than a one off conversation with a friend or a quick search. What “Corporate Tax Services In Dubai” Actually Cover Let us break this down in plain language first. You need help with four big buckets. Set up, calculate, file, and then keep your numbers in shape for next year. 1. Corporate tax registration services The start is registration with the Federal Tax Authority. You or your tax consultant create an account on the EmaraTax platform, set up your taxable profile, then submit a corporate tax registration form. If you leave this too late, you run the risk of penalties once enforcement tightens. This stage is where a firm that already handles vat registration services can usually move faster. The steps feel familiar to them because they manage tax compliance services daily. The same group may also be supporting you on corporate tax registration in Dubai, which means fewer surprises during onboarding. You should expect them to check your trade license, group structure, and ownership map carefully before any submission. 2. Ongoing tax calculation and impact assessment Once you are registered, the bigger question hits. How do you keep taxable profits under control without crossing any red lines. This is where corporate tax and smart accounting join forces. A serious adviser will start by conducting an impact assessment on your current financials. They look at your bookkeeping, chart of accounts, and reporting tools. If you are already using structured accounting and financial reporting services, that review goes faster and usually finds less mess. If not, part of corporate tax work is cleaning the numbers first. Think about how a doctor reads lab results. Your numbers are those lab reports. Without clean ledgers, depreciation schedules, and revenue records, even the best corporate tax expert is working in the dark. At this stage a tax adviser may also walk you through scenarios such as: How your free zone license interacts with corporate tax rules. Whether a restructuring or a spin off would cut risk or cost. How related party charges should be priced and documented. 3. Transfer pricing and international tax One specific area that catches many owners off guard is transfer pricing. If you have multiple entities, perhaps one in Abu Dhabi and one in Dubai, how you charge each other for services matters. You cannot simply shift profits to a zero-tax entity without documentation. A corporate tax consultant will help you create a transfer pricing policy. This proves to the authorities that your internal transactions happen at “arm’s length.” This is vital for international tax compliance as well. If you trade across borders, for instance with Saudi Arabia or Europe, the rules get stricter. You need proper advisory services to handle these cross-border complexities. Missing this step is a common trigger for a tax audit later on. 4. Return preparation and filing

    January 5, 2026
  • Streamline Your SME: Bookkeeping Service in Dubai

    You are searching for a bookkeeping service in dubai because you are tired of flying blind with your numbers. You want clarity and a firm grasp on your company’s performance. You also want someone you can trust with every dirham flowing through your business. If that is you, keep reading this guide. It walks through what smart founders in Dubai are doing with their financial management right now. This is about taking control of your future. Why Bookkeeping Matters So Much For Dubai Businesses Dubai looks glossy on the outside, but you already know the margins can be tight. Rent, payroll processing, marketing, trade licenses, visas, and supplier bills add up fast. Without strong books, running your operations becomes total guesswork. Guessing with cash flow management is how healthy businesses quietly run into trouble. You need precise data to make informed decisions. This is true for every sector in the region. The rules have also changed significantly across the UAE. There is a 5 percent VAT and a new UAE corporate tax structure that is now live. These changes impact every single commercial entity. Non compliance can cost you fines up to AED 20,000 or more. Tax experts across the city keep reminding founders of these risks daily. You can find specific guidance from the Federal Tax Authority at their official portal. That is the backdrop that makes a solid bookkeeping service in dubai go from nice to have to non negotiable. The stakes are simply higher now for even the smallest startup or holding company. Whether you are in a free zone or mainland, the requirements are strict. You cannot afford messy records anymore. You probably feel that anxiety every time you sit down to review your numbers. It is time to fix that foundation with professional accounting help. What A Strong Bookkeeping Partner Actually Does For You A lot of founders think bookkeeping is just simple data entry. They assume it is only about posting a few invoices and reconciling a bank account. Many also believe it is just about filing VAT every quarter. But once you look closer at what the better bookkeeping firms here do each month, the picture changes fast. Leading accounting providers offer a much deeper level of service. They provide expert oversight that secures your business. Core monthly bookkeeping tasks For startups, you usually see a service bundle that covers your base needs in a tight, predictable package. Services include handling all financial transactions and organizing your ledgers. This keeps your day-to-day operations smooth. For example, one starter package at AED 999 per month includes sales invoice posting and managing accounts payable. It also covers purchase and expense invoices, bank and card reconciliation, journals, and month end entries. You can see this scope in their published Package 1 details. That is the groundwork that turns piles of receipts and statements into a clean set of books. It involves managing accounts receivable so you know who owes you money. This process builds the foundation for accurate financial data. Reporting that actually means something Good bookkeeping should hand you real visibility, not just a shoebox worth of records. You need reports that aid in informed decision-making. Your financial reports must tell the story of your business clearly. Across service plans aimed at both small and larger companies, you often see a recurring set of reports. These include profit and loss, balance sheet, and detailed financial summaries. You also get monthly flash reports, as the higher tier mid size company plan spells out clearly. This kind of rhythm gives you a dashboard for the money side of your business. It allows for better flow management of your capital. You stop guessing and start knowing exactly where you stand. Compliance and tax help baked in You do not just want tidy books. You want those books ready for VAT, UAE corporate tax, and any potential accounting review. Regulatory adherence is a massive part of the job. Many Dubai firms mix accounting and tax in one engagement. They offer VAT registration, return filing, tax advice, and full corporate tax filing support. You can verify this comprehensive approach in their established business package. So the same team that posts your entries can also prepare clean, compliant filings. They can talk directly to you about any risk or tax regulations. This integrated approach saves you from dealing with a separate tax agency. Ongoing help, not once a year stress Notice how the stronger offers stress support and real access to humans. They understand that business owners need questions answered fast. It is not enough to just send a file once a year. They mention phone and online help, monthly meetings, and even a dedicated accountant available all the time. This is a staple feature for enterprise clients inside their enterprise plan. You get the support of a full accounting firm without the headcount. This means your books stop being a yearly panic. They become a regular conversation with a team that knows your business. It transforms financial management into a strategic asset. Types Of Bookkeeping Service In Dubai For Different Business Stages Your business stage should drive the level of service you pick, not just price alone. A one person startup has different needs than a fast scaling trading firm with three branches. Your choice must reflect your current operational complexity. You want the right amount of help for where you are today. However, you also need room to grow tomorrow. Scalability is a key feature of any professional accounting relationship. A good bookkeeping firm offers tiers that match these stages. Here is how the market typically segments these needs. Business stage Typical needs Relevant package style Startup Basic posting, simple reports, VAT registration AED 999 style entry plan with support Growing SME Deeper reporting, MIS, full tax services Mid size package around AED 2,499 Established company Budgeting, forecasting, detailed schedules Plans like the AED 4,999 tier Enterprise Payroll processing, receivable and payable management Enterprise level plan with add

    January 5, 2026

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